Project materialWhat we were given
Vehicle photo
Vehicle photo
Location referenceFinal filmWhat we delivered
YIQI STUDIO
YIQI STUDIO
When the NJSTAR brand TVC began, this was everything we had: five vehicle photos and four location references. Scroll, and watch them develop into the film.
Nine images became a 1:29 brand TVC. AI built the locations; a director called every shot.
01 · Studio shot → Desert run02 · River reference → River crossing
03 · Red-dirt reference → Outback trail
04 · Rock-field reference → Golden hourA director-led film studio · Lead director Zhang Yiqi
Five cases, one screen each. Tap “The full story” for how each was made.
Vehicle photoVehicle photoLocation reference
Under construction
Booth rendering
Location photo
Person on camera
Film still
Film stillHover to playYIQI STUDIO is a director-led film studio, led by director Zhang Yiqi. The director, the method, the full body of work and how to work with us — all below.
Live action or AI — the director makes the call.Move the cursor — the frame opens beneath the inkTouch & drag — the frame opens beneath the ink
A director-led film studio. Brand films for automotive, technology, corporate and destination clients.
YIQI STUDIO is led by commercial director Zhang Yiqi. He directs brand films for automotive, technology, corporate and destination clients — and works on the brand side, in long-form content and in AI production pipelines. All of it ends up in every film we deliver.
Brand TVCs and product films — from storyboard to final cut.
Leads brand image and communications for an energy-tech company.
A family road-trip series: his wife Nenya leads, their child Duidui rides along.
Teaches AI production pipelines — direction, art and editing working as one — to leading AI drama studios in China.
Video production and campsite development projects.
AI-driven film production for clients in Australia, Japan, the US and beyond.
Plan first: script, storyboard, and the one thing the audience must remember.
Characters, locations, product and style references are locked before anything is generated.
Every shot gets a shooting plan or a prompt. Versions are kept; only the best survive.
Edit, sound, titles and delivery QC — finished to a director’s standard.
The YIQI STUDIO workflow, distilled from Zhang Yiqi’s AI filmmaking courses and production training.
NJSTAR · Brand TVC — real vehicle, AI-built locations
From the YIQI STUDIO archive, by category. Hover to preview, click to play.
Real projects from our archive. Left: the raw material from the client or our team. Right: a frame from the final film. Drag the line to compare.
RVs, campsites and people — from Zhang Yiqi’s own road-trip series.
His wife Nenya leads; their child Duidui rides along.
Keep going — into the chapter.
Zhang Yiqi’s family road-trip series. His wife Nenya leads, their child Duidui rides along — living on the road, and filming on it.
Figures from Zhang Yiqi’s profile, March 2026.
Owner meet-ups, campsite events, RV lifestyle content — Zhang Yiqi has worked closely with Starship RV for years. For us the RV is a subject, a workplace and a way of life.
At YIQI STUDIO the lead director owns the whole film: concept, shoot or AI production, post and delivery — one point of view from start to finish.
Full directing service — concept, storyboard, shoot and post.
AI production run on a director’s workflow — for briefs with limited material, unreachable locations or tight timelines.
Films for exhibition halls, destinations, markets and campsites — often before they are built.
Long-form lifestyle content from the road, made for brands.
YIQI STUDIO works with clients in Australia, Japan, the US and beyond — remotely or on location.
© 2026 YIQI STUDIOLead director Zhang Yiqi · BeijingAll frames are from YIQI STUDIO’s finished films. Client material is shown only to explain the process.P present · ← → navigate · F fullscreen